Musings —01.29.2010 07:24 AM—
There has always been fierce competition for control of the public agenda. Governments, unions, NGOs and companies all want your attention so that they can sell you something – an idea, a thing, whatever.
But the problem, of course, is that it has become a lot harder to do that. Folks have become savvier consumers of information; they are a lot more skeptical about what they see and hear. Along with that, Joe and Jane Frontporch are bombarded with hundreds of thousands of words and images every single day – what American writer David Shenk calls “data smog” – so they just tune it all out. It becomes noise, to them.
So, if you have a message to communicate, how do you overcome all of that? How do you break through the noise?