Musings —02.13.2012 10:18 AM—
From the New York Times:
“Big media companies love when their employees hit Twitter. After all, the short-form social media platform gives consumers direct access to media personalities, and along with it, an intimate connection that large media organizations, and the public, revel in.
Mr. Martin, a syndicated newspaper columnist and a political analyst for CNN, got in trouble for writing, “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.”
Many, including gay advocacy groups, felt that the post advocated violence against homosexuals. Mr. Martin, a longtime hater of soccer, saw the immediate blowback on Twitter and said he was just mocking that sport, and nothing more. CNN also saw the outcry and suspended Mr. Martin indefinitely, saying in a news release that his post was “regrettable and offensive.”
Here are my thoughts on the MSM and media, written in Tweet-style (that is, journalism with Tourettes):
- It is amazing how many seasoned journalists are utterly without self-awareness on Twitter. Too many of them act, and sound, like pre-pubescents. They thereby diminish the real journalism they do elsewhere.
- The tone they adopt on Twitter is awful. They affect a cynical, world-weary tone, 24/7, that is boring and in no way endearing. They come across looking like a bunch of pseuds trying to out-clever each other.
- Contrary to what the CBC evidently thinks, Twitter is not journalism. Paying people to Tweet, and not much else, is absurd. Their readers/viewers deserve more than brain burps.
- Political parties and corporations monitor Twitter regularly. They use it to determine, in advance, how a journalist intends to put together a story, and what their bias might be. I predict it will soon start showing up in defamation actions to provide evidence of malice.
- Everyone needs an editor. Twitter removes editorial oversight, and some journalists we thought were great – turns out – aren’t. Turns out their editors are the stars, not them.
- They sound clubby, cloistered and (often) clueless. They do themselves, and their readers/viewers, no service.
Therefore, I’ve simply stopped following some of them. Life’s too short, etc.
What do you think?