Its findings will be endlessly analyzed and re-analyzed, naturally, but to no effect. You’ve heard it all before. The end result is the same: the traditional media continues to slowly die, and traditional media types don’t know how to stop it.
One of their claims irritates or amuses me, depending on the day. It’s their claim that democracy itself is at risk, because they alone are the people who safeguard democracy.
Their solipsism is breathtaking. It is beyond arrogant.
The reason why big media are dying is because of democracy – not despite democracy. As I wrote early this month, here, it is big media themselves who digitized everything they do, mostly so they could maximize profit.
As historians of the era will note, that’s how they screwed themselves on an epic scale. It was a delicious Marxist irony: with digitization, they placed the means of media production in the hands of average folks. Average folks thereupon took the ball and ran with it.
That isn’t AGAINST democracy, corporate media! THAT IS DEMOCRACY.
This web site (not blog!) has been going for over a decade. Since re-design, it’s had well over six million visitors.
That’s not because Yours Truly is particularly insightful or innovative. I don’t think I’m either, in fact.
Web sites like this one are read because citizens like the idea of citizen media. They don’t like hearing from the same old voices all the time, about the same old stuff. They like being able to contribute themselves, if they are moved to do so.
They think democracy is improved, not diminished, by more voices. And, along the way, if that means that corporate media bosses have to find new ways of doing things, or find new lines of work?
Well, tough shit. That’s democracy.