04.10.2013 07:41 AM


It’s now been a full week of this Royal Bank of Canada PR disaster, and it shows no signs of abating.

Is it true, as a commenter wrote yesterday, that Burson-Marsteller/National is advising the bank on this mess?  Anyone who works there is free to comment, below.


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    smelter rat says:

    Part of a response I received to an email I sent to RBC asking for clarification on their position in this matter. It hasn’t clarified anything for me. Typical PR bafflegab.

    “We would like to provide you with some context about this story and assure you that RBC has not hired temporary foreign workers to take over the job functions of these employees. In this case, we have a contract with a vendor to support specific technology requirements, which impacts approximately 45 employees. As a standard business practice, when transitioning activities, our vendor has temporarily assigned a number of their employees onsite at RBC to assist with this transition, with a small number remaining on a go forward basis. RBC agreements with suppliers require them to ensure that they are abiding by the applicable laws and regulations.”

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    J.W. says:

    RBC doesn’t need a PR firm; they’ve got Amanda Lang.

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