Musings —03.02.2015 08:38 AM—
The Globe scored a bit of coup, and got former Barack Obama (and former Dalton McGuinty!) advisor David Axelrod to talk to them over the weekend. He provided some fascinating insights, among them:
“We turned him into kind of an announcer for the government rather than a narrator of where we, as a country, were going. I think we wore him down as a communicator and we wore out his effectiveness, to some degree, by overusing him.
Ronald Reagan, when he addressed the nation, 70 million people would watch. We were all essentially watching a few networks. Now, there are infinite choices. And you almost, around every issue, have to assemble your pulpit piece by piece, going out and reaching for those voters or constituencies who are motivated by particular issues.
Understanding where the people are that you need to reach, and then the tactics required to reach them, is going to be a mission for every leader here and elsewhere.”
Ask yourself: which Canadian federal leader is the best narrator for where we are going, or should be going? Who is best at reaching out to segmented audiences in an environment where the media atom has been blown to smithereens? Which leader best knows who their audience is, and how to reach same?
I think all three leaders have some of the attributes that Axelrod describes. What do you think, dear reader?