Here’s a little snippet from next week’s column, about this ad.
Because the media scrutinize attack ads like no other form of political communication – and because voters don’t want to admit they’ve been motivated by an attack – attack ads must be 100 per cent accurate. There can’t be anything in them that is factually wrong. Nothing.
In the 2000 federal Liberal campaign, for example, a colleague and I spent an entire day agonizing over whether the placement of an ellipsis in a quote in an attack ad was going to get us in trouble. And it did. The impact of the ad was lost to a ton of process stories.
The campaign crew helping out Kathleen Wynne are the ones who cooked up the federal Grits’ “soldiers in the streets” spots in 2006. Those ads, more than any other factor, contributed to Stephen Harper’s subsequent victory. Because they were bullshit.
The Working Families ad is bullshit. The notion that Patrick Brown – who has voted with the Liberals on every single tolerance/diversity issue in the Legislature – is Donald Trump is, well, crazy. And anyone making that claim, with a straight face, is either a liar or stupid. Or both.