My former Sun colleague Antonella Artuso got in touch with me to seek my opinion on the coming Ontario and Toronto elections. Her story is here.
And my full response to her excellent questions are here:
Provincially, the Ontario Liberals have a very unpopular leader but a very durable party brand. The Ontario PCs have a not-bad brand, but not nearly enough people know their leader. And the Ontario NDP have a very popular leader – but few folks trust their party in the role of government.
The election will come down to the campaign. Campaigns matter. And I’d say any one of the three parties has a shot at winning – if they have the best campaign.
Municipally, I know both John Tory and Doug Ford and like them both. Doug’s problem is that John is seen as a decent and honest guy – and an antidote to the crazy Ford Nation years. John’s challenge is that the Ford Nation is still a factor.
On balance, I think John will win. There’s no progressive challenger – and Doug needs one in the race to have a fighting chance.
People like John, and likeability matters in this business!