From a regular reader. This is fascinating:
Just thought I would give you a heads up about a slip up from the Tory web team. It seems that they were also involved in building a site for the tobacco industry, Stop Illegal Tobacco. How does one know that? Well, because they used the same meta description from the Subway Relief Line microsite, which they neglected to change:
Unfortunately, when you post the Tobacco site to places like Facebook, you get a John Tory talking point:
It has now also been indexed by Google, for all to see:
Inside baseball, to be sure. But it certainly is illustrative of the campaign Mr. Tory is running (poorly).
Thought you’d like to know. Keep up the good work!