"...[Kinsella is] a modern-day Machiavelli, the mastermind who ran war rooms for Jean Chretien and Dalton McGuinty... He's the ultimate political insider... [The War Room] has plenty of fascinating insights and is a must-read for political junkies."

- The Toronto Sun


"The top Canadian spin doctor...tells all!"

- The National Post


"Warren Kinsella’s new book is a must-read for anyone interested in political campaigning in Canada. And not just political campaigning.…I wish I’d had the chance to read The War Room before I became Stephen Harper’s campaign manager; it might have saved me from many mistakes and months of painful learning on the job."

- Tom Flanagan, The Literary Review of Canada


"The War Room is a rich, detailed, and substantive primer on how to run a winning war room - warts, pizza boxes, smelly couches and all - from a master war roomer."

- The Hill Times


"Kinsella has crafted a handy little guide for politicos and non-politicos alike. Just keep it away from the kids."

- The Winnipeg Free Press


"... a great read ... full of fascinating stories..."

- John Moore, CFRB


"...I don't want to say [he's a] genius...but there's valuable insights here..."

- John Oakley, AM640


"I just got one copy, but I plan to get more!"

- John Wright, Ipsos, CFRB


"I do recommend [The War Room] to everyone."

- Charles Adler, Adler Online


"He's Canada's James Carville...a must-read...If you really want to win, you need this book!"

- Tommy Schnurmacher, CJAD


"A fascinating book...full of great stories."

- Ken Rockburn, CPAC

DAY 29: KINSELLA'S CLEAR CANADIAN CAMPAIGN COVERAGE 


WINNERS: The NDP. Old political hacks call it "the stench of death." You can get a whiff of it when you come in to a campaign office that's losing, or a candidate who is getting clobbered. Once you get it, the stench of death is hard to shake off. In this campaign, no one has been afflicted by it yet. They've all been up and down - but the NDP, mainly, has been up; the Dippers are experiencing the sweet perfume of victory. Notwithstanding a few nutty candidates at the outset, Jack Layton has turned in a solid performance, and his party has been better-organized and better-funded than ever before. The odds of them becoming the Official Opposition are very long, but they will certainly improve on their 2006 election result.
LOSER: The economy. If anyone can tell me what any of the political parties have planned for the rocky economic road that lies ahead, please email me, because I don't have a clue if they have a clue. The Tories say the fundamentals are strong; the Grits want to have meetings; the Dippers want to have a summit; the Bloc wants out. I'm not so naive as to believe that any single political party, in any particular country, has a way out of our current predicament. But it wouldn't hurt to give the rest of us a couple of good ideas, would it? Would it?
LOSER: You-know-who. As I recall, he also said he'd win 200+ seats, he'd get rid of the "democratic deficit," he'd preside over what Jim Travesty famously called a "fire of ideas," and he'd ensure every little girl had a pony, "come Hell or high water." Uh-huh. Here's another prediction: his autobiography will sell even fewer copies than Brian Mulroney's. And that's saying something.
WINNERS: Former aides living in exile! Welcome to the truth-telling club, Brodie - Spector and, um, me, welcome you! Because you are right - the modern Conservative Party is suburban, but not yet (and maybe not ever) urban. Can you form a government without Toronto, Montreal and Vancouver? For sure. Can you form a majority government? Nope.
WINNER:...of the battle for second place? To be determined. But the battle is on, in earnest. As noted above and many times, I do not see the NDP becoming the Official Opposition - their vote, like the Tory vote, is smaller and motivated. But, like the Tory vote, the NDP vote tends to be concentrated in traditional strongholds. For them, wins like Outremont are the exception, and never the rule. Again, however, they've run a hell of a campaign, and deserve lotsa credit.


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