New Campaigns and Elections mag
The new issue is out, and can be found here, gratis.
The new issue is out, and can be found here, gratis.
…this one from OPSEU. Federally, we’re hearing more of the same is on the way there, too.
What does it all mean, beside the obvious political messaging? It means lots of unions, associations and folks are feeling that traditional media, and traditional means, are failing them. Interesting.
I am SO TOTALLY SICK of hearing from so-called experts that this guy is a genius.
He isn’t. His candidate won BECAUSE JOHN TORY DIDN’T RUN.
That’s it. THAT’S IT.
Rant completed.
Susan D. on the Grits getting in on the pre-writ ad game, here.
My take? The problem isn’t the tactic. The problem is the strategy.
The Reformatory campaigns worked because they defined two unknowns – Dion and Ignatieff – before they could define themselves.
Harper is a known quantity. The Liberal leader-to-be isn’t.
Negative always works best when you are creating an impression. Not changing an impression.
Susan’s yarn, here, on the (smart) Rae decision to get tough. Overdue.
Nay-sayers will say it’s closing the barn door after the horse has fled, etc., but that’s not the problem. The problem is that the Reformatories’ anti-Dion and anti-Ignatieff ads served to define Dion and Ignatieff before they could define themselves.
That’ll be the problem, once again, in 2013 or so: the Grits will pick another shiny new leader, and the Cons will spend millions to smear him/her before the election.
The Reformatory leader is a known quantity; the Grit leader-to-be isn’t. Attack ads always work best with the latter, not the former.
So, now you need to send a message right back at Rob Ford. Start organizing against him; raise money; recruit others; do everything you can to ensure that there is a candidate who will beat this troglodyte at the ballot box.
Leaders are supposed to bring people together, not drive them apart. This man is a disgrace, and he needs to be taught a lesson.
Let’s do it.
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