Musings —04.25.2010 09:57 AM—
That, at least, is the shorthand we use at my firm. When we design campaigns for clients, we start from the proposition that the online world is delineated into gender camps.
As a seminal Ipsos study showed a few years ago, bloggers (and those who read them) tend to be angry, white, college/university-educated males. That’s why Stephen Harper’s acolytes are so preoccupied with blogs, for example.
Facebook, meanwhile, is wildly popular with everyone – but no one as much as young, upwardly-mobile women. For quite some time, they have been gravitating to Facebook in astonishing numbers – which is why centre-left political parties (like the Liberals and the NDP) need to be doing more in the FB demi-monde (but aren’t, go figure).
The Star has an interesting column this morning about this latter phenomenon.
And besides, is it really that unhealthy? Is 21st century texting worse than 20th century tying up the phone playing High School Confidential with all your besties? Is Facebook any different from group mall-trawling for cute outfits and cuter boys?
Apparently so, at least according to Dr. Leonard Sax, author, physician and psychologist. He sees threats to children everywhere, in unnecessary prescriptions for ADHD meds, unchaperoned parties, department stores that sell sexy Ts for 7-year-olds, and in what he calls the “cyberbubble.”
That’s skewing their self-image and their world view, Sax believes.
“Most parents have no clue how kids are using Facebook,” he says…”
That’s a truism. Most parents “don’t have a clue” how their children are using any Internet tool – because they don’t understand the Internet like their children do. As a Dad, I am constantly amazed (and concerned) about the degree to which my children have an online life – and how I can only ever glimpse the faint outlines of it.
Anyway. Suggesting that kids are more cyber-savvy than adults is stating the manifestly, glaringly obvious. My point is different. My point is that those cyber-savvy boys and girls have embraced different media within the New Media. If anyone has any theories why that is so – and it is decidedly so – comments are welcome.