Musings —04.23.2012 08:40 PM—
But that’s just politics. When Canadians are probed about their attitudes and identities — the deep-down, emotional stuff that doesn’t easily lend itself to words, but which drives political choices — conservatives increasingly dominate.
Following the lead of U.S. conservatives in the 1960s, the Canadian right has become far better at communicating (thus its near-total dominance of editorial voices), and it has become much better at promoting conservative values (thus its ability to convince average folks to vote against their economic interests).
Canadian conservatives don’t run everything — yet. But like their U.S. counterparts, Canadian right-wingers have methodically sought to dominate at the level of words and values. They know that if they can capture voters’ hearts and minds, winning elections will be a piece of cake.
What matters most isn’t party affiliation. What matters is an emotional connection — and, right now, it’s conservatives who’ve got it.