Musings —11.12.2012 07:29 AM—
Sigh. Here we go again.
Here’s one from the archives:
The Star threw everything it had against Ford — and everything it had behind Smitherman. The Star — which still has the largest circulation of any newspaper in the Greater Toronto Area, and therefore some degree of clout — laboriously chronicled every one of Rob Ford’s misdeeds.
His mug shot from a Florida bust (a Sun scoop, by the by). His drunk-driving record. His drug possession charge. Even unsubstantiated suggestions that he had gotten too physical with others.
Simultaneously, the Star openly offered campaign advice to Smitherman. In one now-infamous column, the newspaper’s director of communications and community relations — whatever the heck that is — offered detailed campaign advice to Team Smitherman, from advertising to staff. A Ford victory, said this fellow, would “embarrass the city (of Toronto) around the world.”
And, as historians will note, Ford won in a landslide.
The moral of the tale: media boosterism for a particular candidate – on the Left or the Right – doesn’t work, if it ever did. It turns people off.
Stick to reporting the news, instead of making the news.