1. He didn’t apologize. After Trudeau’s office leaked that the beleaguered Liberal leader was deliberating about an apology for the SNC-Lavalin scandal, we all kind of expected one. We didn’t get one. And when Trudeau was asked why, he blinked and stammered and looked offended. Dumb. Apologies cost nothing, Petit Justin. But if done right, they pay many dividends.
2. He didn’t take responsibility. Even if you don’t apologize – even if you don’t express the smallest amount of regret, which Trudeau didn’t do either – it’s important that you accept that the proverbial buck stops with you. Trudeau (again) said that it’s all Jody Wilson-Raybould’s fault. “She didn’t come to me,” he wheezed. Well, actually, she did. You just wouldn’t listen.
3. He didn’t sound sincere. Justin Trudeau’s greatest strength is his acting ability. He is an expert at radiating wet-eyed sincerity and emotion – kind of like our Labrador retrievers, when we come home and discover they’ve eaten an entire living room sofa. At his press conference, Trudeau had all the conviction of an ISIS hostage reading a statement prepared by his captors. This was a truly historic moment, and Trudeau needed to convince us. He didn’t.