Musings —07.06.2011 08:00 AM—
Susan D. on the Grits getting in on the pre-writ ad game, here.
My take? The problem isn’t the tactic. The problem is the strategy.
The Reformatory campaigns worked because they defined two unknowns – Dion and Ignatieff – before they could define themselves.
Harper is a known quantity. The Liberal leader-to-be isn’t.
Negative always works best when you are creating an impression. Not changing an impression.