Musings —08.16.2011 12:00 AM—
It’s not an idle question. There are, or have been, a bunch of federal, provincial and territorial election campaigns taking place this year. In each one, the concept of “change” has or will be a factor.
The reason why you hear about change so much during election years is simple: It’s a simple, inoffensive way of saying “throw the bums out” — we want a new direction, new faces, new energy. It’s a powerful message, too.
Brian Mulroney rode “change” to a massive victory over the tired old Grits in 1984. Jean Chretien rode “change” to a massive victory over tired old Tories in 1993. Stephen Harper’s win in 2006 wasn’t massive, but it had everything to do with change. Barack Obama was arguably the most successful “change” campaign ever — he crushed Republicans across the U.S. People wanted change, people voted for it.
Ontario Premier Dalton McGuinty also greatly benefited from change in 2003, when his campaign slogan was “Choose Change.”