Musings —11.27.2013 08:24 AM—
Asked how his firm got the Brandon-Souris by-election wrong by THIRTY PERCENTAGE POINTS, here’s the whopper offered up by Forum’s president:
“I know people are going to say ‘Oh, your polls wrong, you don’t know what you’re doing,’” said Bozinoff. “But in my mind, the Liberals kind of dropped the ball and the Tories just, you know, beat them at their ground game and got their supporters out.”
Really? Seriously? Actually, Lorne, that’s a pile of horseshit. Your “poll” was ostensibly measuring voter intention – not Get Out The Vote strength. There’s a difference. Even my dog Roxy could figure that one out.
This steaming turd of a quote has sufficiently motivated me to write an entire column about how Forum got it so wrong (as they have many times before). Here are some of the questions I intend to ask them:
- That poll would have the effect of suppressing Liberal vote in Brandon-Souris. Did the Conservative Party, or any related entity, in any way subsidize that poll?
- Do you give your polls to the media because you are aware that no media organizations will pay for them? Are you giving them away because someone else, whose identity you do not disclose, has paid for them?
- The methodology you use, IVR (a.k.a. robo-polling), has been condemned by many reputable pollsters. Why do you keep using it?
- In metropolitan centres, where huge numbers of citizens no longer have land lines, how do you ensure you are reaching people who will give you a representative sample, and the right results?
- You predicted a B.C. NDP majority, a Wildrose majority and a Parti Quebecois majority, among others. Why will you not apologize for those errors?
There are lots of other questions, and I suspect my friends Wright and Bricker have a few. Feel free to add yours in comments, so I can send them to Forum sometime today.