Musings —11.30.2013 09:03 AM—
Raj, who I think is one of the best political reporters around, caught the contradiction (along with a colleague): here. That is, Justin Trudeau has said he will not go negative. In paid media, he has kept his promise.
But on social/non-traditional media, he sure hasn’t.
I would argue that Trudeau’s guys are more aggressive and critical on social media than any other political tribe. They are very, very tough.
Some might call that a contradiction, but I call it welcome news. As you all know, I thought Justin had made a huge mistake in pledging never to go negative.
So far, on paid, he has kept his promise. In the meantime, however, I’m glad to see that he and his team are being super-aggressive on social/other media. It’s needed.