Musings —05.20.2014 07:18 AM—
Not for you, highly-informed reader of Canada’s Best-Loved Political Website™. Not for you, or people like you.
Let me explain. This morning, I heard The First Ever Academic To Understand Political Ads™ on CBC Radio: Prof. Peter Graefe of McMaster said that political ads are for people who don’t pay attention to politics. They’re a shortcut. They’re designed to be simple. They’re for the uninformed.
Finally! Finally, an academic who gets it! Yay, Peter Graefe!
Geddit? So, the Ontario campaign’s ban on political spots ends tonight. But, already, the political parties have telegraphed the themes they will be pursuing over the next while. Here are they are, below. I like two of the three. Can you guess which ones, and why?
And, remember: don’t be an egghead. Watch ’em, as I always advise, with the sound off – and as Joe and Jane Frontporch would: without much prior knowledge.
UPDATE TWO: Quote from commenter that made me laugh out loud, really loud: “With the sound off the Liberal ad looks like I’m being chased down the street by Graucho Marx.”