Musings —08.12.2015 01:10 PM—
Here’s what Senator Davey famously said: “If the other guy says, ‘You’re fat,’ don’t say, ‘I’m not.’ Say, ‘You’re ugly.'”
Which brings us to this photo of someone’s jacket, captured this morning in Saskatchewan and sent to me:
“I am ready.”
We see the same problem in this Liberal ad: they’re repeating the negative the Tories are disseminating about them.
Stop doing that, Team Trudeau. Stop, stop, stop. Stop leading with your chin. Stop repeating the negative. Stop staying within the other guy’s frame.
Start changing the channel, instead.