Dear Justin Trudeau

Want something to hit Harper with, hard, over and over, until he can’t breathe? Here it is:

This revelation hits the Harper Cons at the very core of their being: as sound fiscal managers, and as protectors of the Canadian homeland, they are a joke.

Go at it, over and over and over, relentlessly. God has just given you a gift.

Use it.

Sincerely,

 

Warren


Daisy: happy birthday to us

The Daisy Group is seven years old today.  We’ve had some amazing folks working here, and we’ve got some even more amazing folks working here now.

I can’t believe it’s been seven years! We’ve been lucky to have some terrific clients, however – and they’ve stayed with us, too. It’s the best business move I’ve ever made.

Here’s the ad that inspired the name.  The message: we’re the best war room and issues management company around.  Use us once – the ‘Daisy’ ad only ran once – and we’ll help you win.  Like ‘Daisy’ did.


Charles King, RIP

Charles and I were occasionally on different sides during the Liberal Party’s tribal wars. Throughout all of that, Charles was unfailingly decent, and always a gentleman, too.

I was very sad to learn of his passing, as I drove into Ottawa this afternoon. My deepest sympathies to his family and his many friends, on and around the Hill.


Mystery man

Check this out: just got back from the cabin, which I have opened up for the first time this year. In the Fall, I’d put up one of those game cameras, to see if I could spot deer or bear. Look what I got instead!

Who are you, mystery man?

20130429-141947.jpg


In Sunday’s Sun: relentlessly (and dangerously) positive

Does positive work?

Canadian politicians such as Liberal Leader Justin Trudeau and British Columbia NDP Leader Adrian Dix are hoping the answer — your answer, to be precise — is yes. Both men are currently wagering their political futures on the notion that positive trumps negative. It’s a risky strategy.

In Trudeau’s case, the Conservative Party’s “Justin Over His Head” ad campaign has been underway for more than a week. The spots, which mock Trudeau’s style, appearance and some comments he’s made in the distant past, are showing up during TV programs typically watched by people who don’t think much about politics. The ads are backed by what looks to be a big media buy. And, based on anecdotal evidence, they’re having an effect.

My source, in this regard, is my 11-year-old son. “Daddy,” he said to me last weekend, “have you seen those ads making fun of Justin Trudeau? They’re funny. He looks silly.”

Ouch.

In Dix’s case, the frontrunner in the B.C. election campaign has also been the focus of tough ads produced by a front group linked to his main opponent, the governing B.C. Liberals. The group, “Concerned Citizens for B.C.,” has financed a $1 million ad campaign against Dix, targeting his party’s past spending record and the backdating of an internal memo nearly15 years ago.

Media reports last week suggest that, while Dix is still far ahead as the voters’ preference, the ads are starting to take a toll — they’re getting mentioned, unprompted, on the hustings. That’s never a good thing.

So, Trudeau and Dix are being bombarded with an onslaught of attack ads. In both cases, the leaders have decided not to fight fire with fire. They have explicitly ruled out “going negative” and have decided to appeal to people’s better natures in their advertising.

Can it work? Given the right circumstances, it can. In 1993, when (full disclosure) I was running Jean Chretien’s war room, we federal Liberals didn’t really have any attack ads about then-Conservative leader Kim Campbell. In that campaign, our entire focus was pushing negative stories about Campbell through so-called earned media — newspapers, radio and TV.

So, when the Conservatives unleashed the Mother of All Attack Ads — the infamous spots mocking Chretien’s face — we didn’t have anything to offset it.

It didn’t matter in the end. The Conservative ads offended voters from coast to coast, and helped reduce the once-great Conservatives to two seats in the House of Commons. Staying mainly positive with our advertising worked.

Trudeau, unlike Dix, has responded directly to his opponent’s attack ads with an ad of his own. Perched on the edge of a desk in a classroom, Trudeau says “Canadians deserve better,” but declines to rebut the Conservatives’ allegations. Is that wise? Does his ad work?

Here’s three tips on how to decide for yourself:

n Watch the Grit spot with the sound off. TV is a visual medium. When you force yourself to focus on only the pictures, Trudeau looks pretty good. But when he’s tie-less and in a classroom setting, does he look like a prime minister? Not yet. More like a guy selling Registered Education Savings Plans.

n Watch it with your emotional brain, not your logical brain. As I wrote in my book Fight The Right, political decisions are mostly emotional. The emotional response the Trudeau ad evokes is neutral; it doesn’t make you dislike Harper, necessarily, or like Trudeau. If anything, my emotional response was, he looks young for his age. That may or may not be a good thing. For Barack Obama in 2008, it was good.

n Watch it for the one thing it wants to tell you. This is where Trudeau’s spot is unclear. Is its purpose to diss the Conservatives? To promote Trudeau? To celebrate school teachers? If the objective was introduce Trudeau to the public as Liberal leader, it does that. But the staccato, fragmented delivery was off-putting, for this viewer.

Trudeau and Dix are rolling the dice, hoping their big leads in the polls — and their positive approach — will carry them to victory.

We’ll all know, soon enough, if their high-stakes gamble is going to pay off.


Judge us by our enemies, not our friends, CRTC gods

As you may be aware, I am the House Communist© at Sun News. I write a couple columns for them a week, and I go on their TV network a couple times a week.

It’s unlikely you’ve ever seen me on the network, given that it is nestled up near channel 682 on your dial. After the foreign-language channels that you pay for.

I don’t, of course, agree with 99 per cent of what is said on the Sun News Network. In fact, I go on there to gleefully rebut it. I also go on to defend just about every single misdeed and misstep that progressives make, real or perceived (usually perceived). I enjoy it.

I’m a Liberal from Alberta, so I am used to being surrounded by conservatives. They don’t scare me. At Sun News, in fact, they’re pretty good to me. With the exception of one celebrated incident, they let me say and write whatever I want. That hasn’t ever happened to me at any other media joint, including the ones owned by self-described progressives.

Anyway. The CRTC hearings about Sun News have been of more than passing interest to me, even though I’m just a Sun contributor, not an employee. Mainly, I’ve been interested in the Sun opponents who have been invited to appear. Here’s a short summary of some of the ones who are showing up.

  • Gustavo Ruiz:  Gustavo is kind of angry.  He wants Stephen Harper charged with treason.  In his missive to the CRTC, Gustavo said, after he eyeballed Sun News, he felt “like taking a shower in a desperate effort to clean off the filth.”  Wow! He also says Sun News “should be banned from the public airwaves” because we have a “fascist ideology.” Holy smokes! In my punk rock youth, when I wrote songs about smashing the state, I would have punched Gustavo in the face for that.  In my old age, I just wonder: “Why would the CRTC invite a charter member of the tin foil brigade to testify?”
  • Jeff Hanks:  Jeff is an Occupy guy, and I kind of like that.  Anyone who read Fight The Right knows I liked the Occupiers.  In his missive to the CRTC, however, Jeff said he didn’t “want this offensive garbage on cable filling Canadians with propaganda from gov’ts and corporations. The future of a Canada that is equal, environmentally minded, socially just is at stake. If these people are allowed on cable it will be very harmful to people that do not have a lot of education and are vulnerable to their ideas that are setting back Canada 20-30 years.”  Hmm.  What I found a bit offensive, there – and quite un-Occupy – was Jeff’s apparent suggestion is that you, the public, are morons and automatons, who believe every damn thing you see on TV.  That’s silly.  So, possibly, is Jeff.
  • Dimitri Lascaris:  Dimitri is a lawyer and a seemingly accomplished fellow.  In his request to appear before the CRTC, he said that Sun news is “a propaganda organ and is designed to mislead and manipulate the public into supporting an agenda that is decidedly pro-business.”  Like Jeff, above, Dimitri is implying that Canadians are uncritical, unintelligent empty vessels, into which the evil Sun News overlords pour Satanic thoughts.  Believe me, Dimitri: if we could do that, we’d be doing that to get you to buy expensive stuff you don’t need, not just watch a TV show.
  • Kevin Donaldson:  Kevin is 18 years old, but he wears ties and vests in public.  That alone should result in him being banned, not Sun News.  Bow ties are worse than vests, but not by much.
  • Matthew Hays:  Mr. Hays is journalist, and – as such – he works for lots of different news organizations.  Ie., Sun News’ competitors.  In that way, he’s like Glen McGregor, except more accomplished.
  • Tod Maffin:  Tod is kind of like Matthew, above, but way worse.  Tod’s actually the CBC’s “national technology columnist.”  He’s paid by the CBC to do his thing.  He says Sun News is “garbage,” “absolutely biased,” and:  “[Sun News] should NOT be allowed on Canadian television.  I am appalled that the CRTC is even considering adding this channel to basic cable. Please, toss Sun “News” off the air.”  It is so obvious it doesn’t even merit saying, but here goes: the views of someone paid by a competitor are, well, the views of someone paid by a competitor.  They’re what you’d expect.  Pepsi vs. Coke, Tory vs. Grit, Hatfield vs. McCoy.  Does anyone really listen to what one side says about the other?  Well, no.  Duh.
  • Michael Sona:  He’s the guy who is facing charges by Elections Canada.  My suggestion that some other folks accused of breaking the law – Lindsay Lohan, Charlie Sheen – be brought in by the CRTC have, so far, gone unanswered.  How come? Not fair!

Anyway, I’ve had some fun, but you get the point, I hope.  CRTC, by all means, do your job.  Hear from both sides.

But, for the love God, can you get a better crop of opponents?