The godlike genius that is Urge Overkill

In plenty of pain (it’s a long story), we made our way to the ‘Shoe tonight, whereupon I – after twenty-plus long years – was finally able to see Urge Overkill.  Why weren’t they stars?  What happened to Blackie? Is Cam Carpenter known to every band in the universe?


Channel changer?

Susan D. on the Grits getting in on the pre-writ ad game, here.

My take? The problem isn’t the tactic. The problem is the strategy.

The Reformatory campaigns worked because they defined two unknowns – Dion and Ignatieff – before they could define themselves.

Harper is a known quantity. The Liberal leader-to-be isn’t.

Negative always works best when you are creating an impression. Not changing an impression.


The permanent campaign

Susan’s yarn, here, on the (smart) Rae decision to get tough. Overdue.

Nay-sayers will say it’s closing the barn door after the horse has fled, etc., but that’s not the problem. The problem is that the Reformatories’ anti-Dion and anti-Ignatieff ads served to define Dion and Ignatieff before they could define themselves.

That’ll be the problem, once again, in 2013 or so: the Grits will pick another shiny new leader, and the Cons will spend millions to smear him/her before the election.

The Reformatory leader is a known quantity; the Grit leader-to-be isn’t. Attack ads always work best with the latter, not the former.