Musings —01.21.2011 03:02 PM—
I am just back from Sen. Davey’s funeral – also attended by hundreds of political giants, from David Peterson to David Dingwall to John Laschinger to Jerry Grafstein – and I can now finally post the Liberal ads.
I’m biased, because I am always a big fan of my friend Bob Richardson’s stuff. But here’s why I think they work:
- They’re factual
- They aren’t ad hominem
- They’re visual
Why are those things important? Because the Reformatory ads contained factual errors (eg. their big false claim about the G7). Because the Reformatory ads are all about attacking a person, instead of an idea. And because the Grit spots have creative and compelling visuals, and TV is all about pictures.
The Conservative buy is apparently $2m, but I haven’t seen much evidence of it yet. But, in the long run, the buy doesn’t matter as much as the content. I run a firm called Daisy – that much I know.