05.18.2021 05:16 PM

Wedges work

This will work.

A very, very good bit of political communications.


  1. Fred J Pertanson says:

    Did you do that or did the Conservative Party?

    If you did, they need to hire you FAST.

    If they did that, kudos to their war room.



  2. Nick M. says:

    Speaking of Wedges, why do the NDP refuse to jump on the Plethora of wedges being presented concerning Quebec?

    Sure standing up for human rights might cost you votes in Quebec, but when you have so little to lose in Quebec and so much to gain in English Canada, why stay silent on what should be their party’s principles.

    It’s like political instincts hit the snooze button with the NDP.

  3. irreversible road map to freedom says:


    A few simple style elements make this work:

    Ordinary looking Canadian guy against exotic looking politicians.

    Re-ignites the coalition specter which always was a winning hand for the Tories. It is a subtle, incendiary way to shake UD / leaning voters out of the trees of all four of those parties.

    Establishes Conservative leader as being on the side of an easily defined, unassailable position which ordinary people can relate to. Straight from page one of Harper’s 2005-06 playbook.

    Simple, simple, simple. Normal vs weird. Trustworthy vs not. Side with normal. Side with trustworthy.

    Only one person in this ad is visibly wearing a Canadian flag pin…. And he looks tough while the others look suspicious.

    This is what I’d say if asked about this ad during a job interview at Warren’s company. But there’s no way I’d ever be hip enough for that line of work.

    • irreversible road map to freedom says:

      I’m going to carefully qualify some of that…. I don’t personally agree with some of the subtle emotive tricks being employed with this ad… open minded, secular Liberal that I am… but they are effective and they are clever.

    • Arron Banks says:

      Agreed. This image visually appeals to an English Canadian audience particularly subtly pitching Erin O’Toole (the ordinary Canadian) versus the visible minorities and the two Québécois without overtly saying so.

  4. Peter Williams says:

    It will be interesting to see how Team Trudeau counters.

    Perhaps an ad with pictures of Trudeau and Biden and captioned “Free speech Yes”. Underneath, pictures of O’Toole and Trump and the words “Hate Speech No”

    Also expect Telford et al to plant lots of CBC reports on right wing ‘hate speech’.

  5. Dork in East York says:

    Really? I think it mostly appeals to 20-something reactionaries in their parents basement.

  6. A. Voter says:

    Considering the number of Canadians who believe in controlled speech, it wouldn’t move the numbers much.

    • AV,

      Excellent point. Most of us are, to at least some extent, reflexively politically correct. So I doubt C-10 is the weapon that will likely sink this government. As a Conservative supporter, I prefer to go with by a country mile the pathetic COVID-19 fiasco. Now, that’s got political traction.

    • Martin says:

      Who would vote for this idiot. I get it, people have Tory derangement syndrome. But there are lots of other options.

  7. Meanwhile…

    Scot will love this: IPSOS: Liberals +9

    Either IPSOS or Léger is right. Quite obviously, both can’t be.

Leave a Reply to Ronald O'Dowd Cancel reply

Your email address will not be published. Required fields are marked *