In Sunday’s Sun: timing isn’t something. It’s everything.
We kid you not: The unveiling of a policy is more challenging than actually coming up with one.
Writing up a political party’s policy manual is uncomplicated. Simply lock up a few of the party’s brightest folks in a room, and don’t let them out until they come up with something good.
The leader will look it over, and so will his or her advisers. A few members of caucus will peek at it. Occasionally, the political party will get the policy costed, and then it’s off to the printers. Easy-peasy.
Deciding when to release it, and how to release it? Not so easy. Hard, even.
The most successful policy document in the history of the world was the Liberal Party’s Red Book.
During the 1993 federal election campaign, the entirety of the governing Conservative party’s strategy was this: Call Jean Chretien a big dummy. Oh, and looks funny. That too.
Those of us who worked for Chretien knew he was smarter than all of us put together. But putting him out on the hustings to claim he spoke fluent Russian, or insist that he was a world-famous academic? Well, that was what the Conservatives were already saying about their leader, Kim Campbell. (Both untrue.)
So we put out the Red Book. It was 112 pages long, it was bursting at the seams with ideas, and it provided an effective rebuttal to the Conservatives’ nasty insinuations.
“I’ve got the team, I’ve got the plan,” Chretien would say, over and over, at every whistle-stop along the way to a massive parliamentary majority.
The debate about when to release the thing went on almost as long as the writing of it. All at once? In pieces? Before the election? In week one? In Ottawa, or elsewhere?
Chretien made the final decision, appropriately. It was released 20 years ago this week, and 11 days after the campaign began.
We printed up thousands of copies, and they were all gone by lunchtime. Bureaucrats figured we were going to win, and they wanted to get a head start on their homework.
Back when he was a Reform Party guy, meanwhile, Stephen Harper was persuaded to write the party’s now-infamous Blue Book. (Blue Book? Red Book? Not very imaginative, eh?)
Harper’s slender manual had a problem, right from the get-go: It provided concrete proof that the fledgling party was — if not bigoted — pretty darn close.
It opposed gay rights. It opposed bilingualism. It opposed multiculturalism. It opposed everything!
Most famously, Harper’s little book declared that the Reformers opposed anything that would “alter the ethnic makeup of Canada.”
Hmm. That gem was widely, and accurately, interpreted to mean that the Reformers wanted to keep Canada as white as possible. Not good.
The content of the Blue Book was problematic enough, of course. But the timing of its release was just as bad: It came out in mid-1991, and we Grits had a field day with it for two full years before the election.
It gave us plenty of time to spook moderate conservatives into voting for us — which they did, faithfully, for a decade.
Justin Trudeau, the guy who hopes to one day replicate Chretien’s success — you know, a majority Liberal government (or two, or three) — has the same sort of dilemma.
Release a bunch of ideas before the election, and become a human pinata, like Harper did? Or wait until the election, like Chretien did?
The Conservatives, who have been warily eyeing the new Liberal leader’s popularity, want everyone to believe that Trudeau is an idiot. Aided and abetted the Parliamentary Press Gallery, they are pushing for Trudeau to release every single one of his policies right now.
The Cons won’t, however. Nor will NDP Leader Thomas Mulcair. So Trudeau shouldn’t either.
Our advice: Wait until voters are paying attention. Right now, they ain’t.
We kid you not.
Help wanted, by those who need help. Like, really.
On the day that your company is cratering…
…would you announce you are going to make available your one remaining asset for free?
Boy, those big corporate bosses sure are smart. Capitalism is in great hands.
Ontario politicians come together, plus who saw the problem first
Nice story, nicely done. Good on the PCs, NDP and Libs.
I’m glad that Monte is getting lots of press about it. But it was Steve who saw this problem first, and I plan to write a column about him (and other like-minded folks) soon.
Dix era ends and the obituary-writing begins
I like this Pope
He’s a Jesuit, natch. I was taught by Jesuits.
A quote to the gladden the heart of any modern Catholic:
Francis said the dogmatic and the moral teachings of the church were not all equivalent.
Generation Y: between posting photos to Facebook showing how fabulous you are, please read this
I love the use of funny graphics (although not the crypto-racist “gypsy” designation, dating one of the Romani people, as I do).
Personally, I acknowledge that I had totally amazing parents, and was given plenty of opportunity. But I still was required to work at McDonald’s at age 15 if I wanted spending money, and I still had to take out lots of student loans to get through university.
My Dad also gave me great career advice, free of charge, which I heeded. If you are deciding on a career for yourself – and I was, eyeballing law and/or journalism at the time – do your best to make sure they aren’t career paths leading to a dead end, he said. So, after putting in some time at the Calgary Herald and Ottawa Citizen (and not because I foresaw the Internet or whatever), I figured the traditional media was an industry going down, not up. Same with law: the law schools were handing out way too many diplomas, and – from my perch at the Toronto and Ottawa law firms where I toiled – lawyers weren’t heeding the complaints clients were making, increasingly, about huge fees. Too many lawyers, not enough clients: not good.
Generation Y, here’s my advice to you, gratis: you are indeed special, but that does not relieve you of the obligation to work your ass off. Nor should you ignore the warning signs all around you: that is, if something seems like it’s too easy, that’s because it probably is.
Do what makes you happy, and do what you’re good at. That way, you’ll be happy to come into work, and you’ll frankly be amazed that someone wants to pay you to do something you love.
Oh, and get your head out of your ass, too. It’s a tough old world, and it doesn’t take prisoners.
Olivia Chow’s Summer
Quote:
Twenty years ago today
Wanna feel old?
Read these grafs, from the column I’ve filed for Sunday. TWENTY YEARS AGO TODAY THE RED BOOK CAME OUT.
Holy crap, do I ever feel old.
“…So we put out the Red Book. It was 112 pages long, it was bursting at the seams with ideas, and it provided an effective rebuttal to the Conservatives’ nasty insinuations. “I’ve got the team, I’ve got the plan,” Chretien would say, over and over, at every whistle-stop along the way to a massive Parliamentary majority.
The debate about when to release the thing went on almost as long as the writing of it. All at once? In pieces? Before the election? In week one? In Ottawa, or elsewhere?
Chretien made the final decision, appropriately. The Red Book would be released on September 19, 1993, eleven days after the campaign began. We printed up thousands of copies, and they were all gone by lunchtime. Bureaucrats figured we were going to win, and they wanted to get a head start on their homework.”


