What’s fascinating about this – apart from the actual content – is the methodology. With this, Greenpeace (no slouches when it comes to innovative comms) is saying that, to punch through the data smog, you need to have professional production values – and you need to be able to deliver a tough message with a smile.
A few gems missed from his Weekus Horriblus:
Here’s a little Canada quiz. Who said this?
“French will survive if Quebecers cherish it and want to preserve it; it will flourish if Quebec becomes a freer, more dynamic and prosperous society; it will thrive if we make it an attractive language that newcomers want to learn and use. Not by imposing it and by preventing people from making their own decisions in matters that concern their personal lives.”
Did Pierre Trudeau utter those stirring words? Sir John A.? Jean Chretien? None of those men said that. But you can easily picture any one of them doing so.
How about this equally memorable quote: “It’s important that Quebec remain a predominantly French-language society. And ideally, everyone in Quebec should be able to speak French. But we should not try to reach this goal by restricting people’s rights and freedom of choice.” Did John Diefenbaker say that? Stephane Dion?
I loved this story – loved it – because it shows the power of great journalism.
Something very simple – an older gentleman in a park, and the kooky goose who loves him – and written with a wonderful style, and a wonderful eye for detail.
When I read stories like this, it makes me want to be a journalist again. (And then I remember that I couldn’t write my way out of a proverbial paper bag.)
Anyway. A wonderful read. Worth your time.
Rocco Rossi will fix it all up. Rocco can fix anything!
@stphnmaher: RT @RobertFife: Ipsos pollster Darrell Bricker writes of Ekos poll: ” We’ve got almost the same. No anomaly.” #cndpoli
He has made the point that sometimes tax reforms such as the GST, introduced by former prime minister Brian Mulroney are unpopular, but necessary.
Still, this was a very public face-to-face encounter with his former Liberal adversary. And this has been a very bad week for PC Leader Tim Hudak. who often let his fig leaf drop to reveal his naked ambition when Tory was PC leader.
McGuinty has his game face on.”
But, as my colleague Chris would be the first to point out, a week is a lifetime in politics. We Ontario Liberals take our PC opponents very seriously – they are formidable adversaries (Rocco Rossi notwithstanding).
Still, not a bad week. We intend to work hard to ensure that Hudak has a few more bad weeks.
…on taxation policy.
And, as Dalton McGuinty points out in the linked Star story, so too do Jim Flaherty, John Baird and Tony Clement – all senior ministers within Stephen Harper’s government. They said the HST was the way to go, too. So did other PC giants, like Bob Runciman.
The story is below. I can’t wait to see how Rocco Rossi is going to fix this little communications problem! As he always liked to remind us, he could fix anything!
***
“And you know what, it took some courage to do it,” he said.
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