In today’s Sun: no Blackberry was harmed in the production of this column
When disaster strikes, when mistakes happen, what’s the best corporate response?
Well, to respond, for starters. Not to pretend nobody’s noticed.
Last week, as you are certainly aware, was The Great Berry Crash of 2011, and plenty of folks noticed. Across Europe, Africa, Asia and the Americas, millions of us peered at our inert BlackBerry screens for day after interminable day, cursing.
Cursing one of the all-time Canadian business success stories, BlackBerry’s Research in Motion (RIM). Cursing the company’s near-total silence about a system-wide collapse that inconvenienced — or hurt — countless businesses and individuals around the globe.
No e-mails. No instant messaging. No web browsing. For days, our BlackBerrys were great big digital clocks, and nothing more. An apology (of sorts) came from one of RIM’s bosses only after four days of corporate silence. It was beyond maddening — it was pathetic.