When I quit the Olivia Chow mayoral campaign – because she’d not told the truth to the media, among other things – guess who was the first person to call me down in the States?

Doug Ford.

“Warren, old buddy,” he said.  “We’ve had our differences, but I want you to chin up.  Rob and I like you and respect you.  Let’s get together when you get home.”

When you’re a political chew toy, you tend to remember calls like that one: you remember who called, and who didn’t.  So, we stayed in touch after that.  We did TV political panels together, and we talked pretty regularly. I told him he shouldn’t run for mayor again, because John Tory was doing a great job, and John would cream him.  He should run instead to be Premier, I told  him.

There’s clearly a market these days for populist conservatives who defy the conventional wisdom, and say what they think, I told him.  And there were lots of reasons why he’d be a formidable PC leadership candidate.

Here’s ten.

1. Doug’s working hard:  Every plugged-in PC is telling me the same thing: “Doug’s working the phones.  Doug’s reaching out.  Doug’s doing all the right things.”  He’s doing what a candidate has to do, in a race as short as this one: he’s working his tail off.
2. Doug’s disciplined: I think his musings about scrapping a carbon tax are a mistake  – we need it (as a province) and his party needs it (because it finances their entire platform).  But apart from that, he hasn’t blown any feet off, and he’s saying the kind of stuff card-carrying Conservatives love.
3. Doug has early support: Planning a rally this early in a campaign is a big risk: it takes a lot of time and hard work to get hundreds of people to come out to one of your events.  Well, Doug got out thousands out for a Toronto rally last week, and in a very short time frame, too.  It gave him momentum, and the visuals were pretty stunning – not everyone there was an old white guy.  At all.
4. Doug’s evolved:  A few weeks ago, I watched TVO’s fun Political Blind Date show, because Doug and Jagmeet Singh were on, and because I like both of them.  Jagmeet was engaging, warm and likeable, as you’d expect.  But so was Doug – big time.  I was shocked at how he had evolved as a politician.  Gone is the shouty city councillor, always being forced to defend his brother’s bad behaviour.  In its place was a HOAG – a Hell Of A Guy.
5. Doug’s better at retail:  The TVO show also revealed something else.  You could tell that the participants in the broadcast – the Dippers who agreed to the match-up, and perhaps the TVO producers who came up with the idea – expected Doug to be what he had always been: a bit of circus act, a trained bear riding a tiny bike in the centre ring.  Someone to be laughed at.  Well, guess what?  He was way better in the mano-a-mano segments than Jagmeet was. Way.
6. Doug has a USP: A Unique Selling Proposition, that is.  It’s easy to see how to some disengaged voters – that is, 99 per cent of voters – would see Kathleen Wynne, Andrea Horwath, Caroline Mulroney and Christine Elliott as all kind of the same thing.  You know: female, centrist, careful, establishment.  Doug is none of those.  He offers the only clear alternative, for the voters who are after one.  (Voters are always after one.)
7. Doug gives quote: The guy is a quote machine.  The microphone loves him.  He never uses a 20-dollar word when a two-dollar word would suffice.  He never uses jargon and acronyms and Newspeak.  He talks about values.  He knows facts tell – but stories sell.  Doug Ford is a one-man media machine.
8. Doug dominates vote-rich GTA:  An important Mainstream poll – little-noticed in last week’s madness – apparently showed that only one PC leadership candidate was very strong in the part of the province that decides who gets to be government: Toronto.  In 416/905, he dominates.  That matters.  Remember: his brother crushed George Smitherman, and Doug came within 60,000 votes in his mayoral run.  Ford Nation knows how to win in GTA.
9. Doug ain’t dumb:  I worked for a populist-type politician who everyone – from the Martinites to the media – always dismissed.  They always put him down.  They always said he was dumb, when he was way (way) smarter than all of them.  Doug Ford, so far, is running a very smart campaign.  If he can keep his mouth under control, he’s got a real shot at winning.
10. Doug is reaching out:  He did with me.  And I know he’s reaching out to many others who have criticized him in the past: “The door is open,” he’s telling them.  “Just walk through it.” In a leadership race – and in an election – it’s all about connection.  Doug is connecting.  He’s reaching out.

Can Doug Ford win?  Damn right he can.  Underestimate him at your peril.

Comments (24)